We develop communications, advocacy, and fully integrated strategies to help our clients achieve success
We work with clients to develop and deliver messaging that reflects their goals and values to the audiences they are striving to reach.
We create a strategic and timely approach for our client’s messaging after - or better yet before - a major threat or disruptive event.
We identify our client’s goals, take stock of the issue landscape, and work with partners, coalitions, and other advocates to raise awareness and persuade decision makers to make the best choices.
We provide a full range of digital services for clients – a must in today’s expanding communications landscape. Our services range from organic social media content creation, monitoring, and paid social media to programmatic display, Google Ads, and targeted digital sponsorships.
We develop detailed media relations plans based on client needs and goals and have deep experience working with national and in-state media to secure coverage for our clients across print, TV, radio, and digital.
Campaign for Property Tax Relief
In an effort to help struggling Pennsylvanians, Governor Tom Wolf, along with members of the Pennsylvania Congressional delegation recommended that a portion of the remaining COVID-19 relief funds be used to expand and/or increase funds to senior citizens and households with a disabled family member through the existing Property Tax/Rent Rebate Program.
Governor Wolf’s plan, unveiled in February of 2022, would earmark $204 million in one-time funds to the program. Our client’s goal was for the Wolf property tax forgiveness plan to be part of a final budget deal in July 2022.
The strategy for Better PA was to a) increase awareness of the Wolf plan to expand property tax rebates in targeted regions of the states, and b) ask constituents to contact target legislators to encourage them to make increased property tax rebates a part of a final budget deal in June.
Among other tactics, we created videos telling the story of several Pennsylvania seniors who were struggling to make ends meet on fixed incomes, explaining how they would benefit from an expansion of the program. We launched a paid digital campaign that results in nearly two million impressions in targeted state legislative districts, resulting in over 50k engagements and over 3,500 letters and over 800 calls to lawmakers from their constituents.
When the budget was finalized, the expansion of the property tax rebate to help seniors in Pennsylvania WAS INCLUDED after garnering wide bipartisan support.
Photos and videos by Amanda Berg