Pennsylvania Association of School Nurses and Practitioners Advocacy Plan

Clear Point Communications was engaged by the Moses Taylor Foundation to develop a comprehensive advocacy strategy for the Pennsylvania Association of School Nurses and Practitioners (PASNAP). The project unfolded across five phases from March through October 2025: project launch and alignment with PASNAP and MTF leadership; extensive research and stakeholder interviews; strategy development, including partner mapping and recommendations; collaborative review and refinement; and final strategy delivery. The initiative aimed to strengthen PASNAP's advocacy capabilities and create a roadmap for addressing critical challenges facing school nurses in Pennsylvania.
A cornerstone of this project was an extensive interview process that gathered insights from diverse perspectives across multiple rounds. Clear Point conducted interviews with national nursing organizations (including NASN's Piper Largent), Pennsylvania education partners (PSEA contacts Jenny Wert and Erica Brunelle), state health officials (Colleen Schultz from the Division of School Health), and school nurse leaders from states with successful advocacy programs including Colorado (Laura Phillips), Oregon (Wendy Niskanen), Missouri (Linda Neumann), and national expert Dr. Erin Maughan, among others. Additional conversations explored PASNAP's work with health systems through interviews with stakeholders at UPMC and Allegheny Health Network. These interviews provided critical insights into successful advocacy models, common challenges, and opportunities specific to Pennsylvania's context.
This Moses Taylor Foundation-funded strategic planning initiative provided PASNAP with this comprehensive plan for advancing school nursing advocacy in Pennsylvania, positioning the organization to more effectively advocate for improved school health services across the Commonwealth by drawing on successful models from other states while addressing Pennsylvania's unique challenges.